Art is a language of visual signs.
If the goal is to communicate, simplicity helps.
It’s one thing to snag a viewer’s attention, but will what they see repel, startle, blind, confuse, or frustrate them?
Will they continue to engage, complain, seek clarity, or give up?
Everyone has access to tools to make art, but, when it comes to graphic art, is everyone adhering to the most efficient and effective use of the elements of Art and principles of organization, in order to get a message across?
When I look at a poster or flier, meant to advertise or announce an event, I’m seeking information: Who, what, when, where…?
The busier the flier; the more disjointed, garish, and crowded it is, the less likely most people will bother to weed through (or get a magnifying glass) to find the principal information. There’s just too much going on.
Often, what should be prominent, is buried beneath distorted, blurry, or poorly cropped photos, or eclipsed by oddly placed clip art, and wildly decorative backgrounds.
And I’ll just throw it out there: Spelling and grammar do matter, all caps have a place (but not everyplace), and not everyone will understand the abbreviations used.
Commit to a couple of fonts, not ALL of them. Choose something readable. Lose the effects. It’s a flier, not a mystery to be interpreted or decoded.
An engaging flier or poster is one in which the creator understood: Less is more.
In my opinion, it’s also one that I wouldn’t toss, but would consider framing and hanging after the event is over.🙂
#artmatters
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