Outstanding, substantive, interesting, excellent, and innovative things will continue to fly just under your radar, but be easily visible, and no surprise to others as long as you're focusing on foolishness, only partially participating, ignorant of the rules and requirements, or celebrating mediocrity. When the right people-- whose opinion and endorsement is respected, and whose vote matters-- are hip to a thing, it's not long before EVERYONE else will be, too. Instead of asking who "THEY" are, and why you've never heard of them, ask yourself about the relevance of those you DO know, and whether you, perhaps, need to elevate your mind and broaden your horizons. Just because a thing is new to YOU, doesn't mean that others haven't been enjoying, and supporting it for quite a while.
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